A logo serves as the visual cornerstone of a brand, providing its first impression. Key considerations in logo design include simplicity, versatility, and market relevance. While I favor combination marks for their effectiveness in digital marketing, a simple wordmark can also be an excellent solution. The text in a wordmark should be uniquely crafted to ensure the identity can be trademarked, emphasizing the importance of owning the mark. My experience primarily involves designing identities for technology and consumer brands, including sectors such as healthcare and finance, but I am adept at creating identities for a wide range of industries.