At Longship International, a startup specializing in import and export logistics, I developed the brand identity from the ground up. The initial project included creating the identity, business cards, and a small website. The company chose the iconic longship as their namesake, which inspired the ship logo I crafted from the text. This design choice provided a distinctive identity, featuring a red sail that added a vibrant pop of color to the black and gray brand palette. Additionally, two-toned imagery contributed to the brand’s unique presence in the market. Recognizing the importance of clear communication in the logistics industry, we frequently used percentages in the headlines to ensure the information was as informative and impactful as possible.